R K SWAMY Limited IPO (R K SWAMY IPO):The forthcoming Initial Public Offering (IPO) of R K Swamy Limited marks a significant milestone for the company. R K Swamy Limited operates within integrated marketing communications, conducting thorough customer data analysis, comprehensive market research, and syndicated studies.
Distinguished as a data-centric entity, R K Swamy specializes in providing integrated marketing services, strategically utilizing digital platforms across all facets of its operations. In the fiscal year 2023, the company exhibited its prowess by orchestrating 818 creative campaigns across diverse media channels for its clientele. Moreover, it managed an impressive volume of data, processing more than 97.69 terabytes, and facilitated over 2.37 million consumer interviews through quantitative, qualitative, and telephone surveys.
R K Swamy’s clientele boasts a roster of prominent names, including Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr. Reddy’s Laboratories Limited, E.I.D. – Parry (India) Limited, Fujitsu General (India) Private Limited, Gemini Edibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank of India.
The company boasts a workforce of 2,391 individuals spread across 12 offices and 12 field offices, operating in 12 cities and segmented across three core business divisions. (R K SWAMY Limited IPO (R K SWAMY IPO))
R K SWAMY IPO – Details:
| IPO Opening Date | March 04, 2024 |
| IPO Closing Date | March 06, 2024 |
| Issue Type | Book Built Issue IPO |
| Issue Size | 14,706,944 Shares Worth ₹423.56 Cr Fresh Issue: 60,06,944 Shares Worth ₹173.00 Cr Offer For Sale: 87,00,000 Shares Worth ₹250.56 Cr |
| Face Value | ₹5 per equity share |
| IPO Price | ₹270 – ₹288 |
| Market Lot | 50 Shares |
| Min Order | 50 Shares (1 Lot) |
| Employee Discount | Rs 27 |
| Listing At | BSE, NSE |
| Register | Kfin Technologies Limited |
| QIB Shares Offered | 75% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 10% |
R K SWAMY IPO – Date Schedule:
| IPO Open Date | March 04, 2024 |
| IPO Close Date | March 06, 2024 |
| Basis of Allotment Date | March 07, 2024 |
| Initiation of Refund | March 11, 2024 |
| Credit of Shares to Demat Account | March 11, 2024 |
| IPO Listing Date | March 12, 2024 |
| Cut-off time for UPI mandate confirmation | March 06, 2024 |
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R K SWAMY IPO – Lots Size & Price:
| Application | Lots | Shares | Amount |
| Retail (Min) | 1 | 50 | ₹14,400 |
| Retail (Max) | 13 | 650 | ₹1,87,200 |
| S-HNI (Min) | 14 | 700 | ₹2,01,600 |
| S-HNI (Max) | 69 | 3,450 | ₹9,93,600 |
| B-HNI (Min) | 70 | 3,500 | ₹10,08,000 |
Competitive Strengths:
- We’ve served clients with integrated marketing services for half a century.
- With a 15-year track record in Data Analytics and Marketing Technology, we’ve shown our prowess in producing digital content at scale and leading the market research business.
- Our well-established brands span across segments, backed by experienced promoters and a seasoned senior management team.
- We boast a diversified customer base with enduring relationships.
- Our internal infrastructure is finely tuned for efficient service delivery.
Company Promoters:
- Srinivasan K Swamy
- Narasimhan Krishnaswamy
Company Financials:
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
| 31 March 2021 | 183.22 | 154.39 | 3.07 | 45.68 |
| 31 March 2022 | 244.97 | 200.54 | 19.25 | 28.73 |
| 31 March 2023 | 299.91 | 237.00 | 31.25 | 4.51 |
| 30 September 2023 | 142.55 | 121.58 | 7.93 | 5.09 |
Amount in ₹ Crores
Key Performance Indicator:
| PI | Values |
| ROE | 101.52% |
| ROCE | 28.95% |
| Debt/Equity | 0.76 |
| RoNW | 22.20% |
| P/BV | 8.73 |
| Pre IPO | Post IPO | |
| EPS (Rs) | 7.03 | 3.14 |
| P/E (x) | 40.96 | 91.63 |
Object Of The Issue:
- Supporting our company’s day-to-day operations.
- Investing in building a digital video content production studio.
- Enhancing our IT infrastructure, including our subsidiaries, Hansa Research and Hansa Customer Equity.
- Establishing new customer experience centers and computer-aided telephone interview centers.
- Covering general corporate needs. (R K SWAMY Limited IPO (R K SWAMY IPO))
R K SWAMY IPO Peer Comparison:
| S. No. | Face Value | Company Name | PE |
| 1 | 2 | Affle (India) Limited | 66.74 |
| 2 | 1 | Latent View Analytics Limited | 63.70 |
| 3 | 10 | Vertoz Advertising Limited | 78.07 |
R K SWAMY IPO Promoter Holding:
| Pre Issue Share Holding | 83.04% |
| Post Issue Share Holding | 66.07% |
R K SWAMY IPO Lead Managers:
1. SBI Capital Markets Limited
2. IIFL Securities Ltd
3. Motilal Oswal Investment Advisors Limited
R K SWAMY IPO FAQs:
What’s the R K SWAMY IPO about?
The R K SWAMY IPO is hitting the main board with its shares priced between ₹270 to ₹288 each. It’s going to make its debut on the BSE & NSE.
When is the R K SWAMY IPO scheduled to open?
Mark your calendars! The R K SWAMY IPO is set to open on March 4, 2024, and it’s open to QIB, NII, and Retail Investors.
What’s the deal with the investor portions in the R K SWAMY IPO?
For the R K SWAMY IPO, the investor portions are split up as follows: QIBs get 75%, NIIs have 15%, and Retail investors are allocated 10%.
How do I get in on the R K SWAMY IPO?
You can jump into the R K SWAMY IPO through ASBA online using your bank account or via UPI through your stock broker. If you prefer the old-school method, you can fill out an offline form through your broker.
What’s the size of the R K SWAMY IPO?
The R K SWAMY IPO is aiming to raise ₹423.56 Crore.
What’s the price band for the R K SWAMY IPO?
The IPO’s price range is set at ₹270 to ₹288.
What are the lot sizes for the R K SWAMY IPO?
You can bid for a minimum of 50 shares, costing ₹14,400, up to a maximum of 650, which would be ₹1,87,200.
When will the R K SWAMY IPO allotment happen?
The shares will be allotted on March 7, 2024.
And when is the R K SWAMY IPO hitting the stock market?
The IPO is scheduled to list on March 12, 2024, on both BSE and NSE.
Disclaimer: The information provided herein is for general informational purposes only and is not intended as financial, investment, tax, legal, or accounting advice. Investing in IPOs involves risks, and there is always the potential of losing money when you invest in securities. The performance of an IPO can be affected by a range of factors, and past performance is not indicative of future results. Conducting research or consulting with a qualified professional before making investment decisions is essential. The details regarding the R K SWAMY IPO are subject to change based on market conditions and other factors. We do not guarantee this information’s accuracy, completeness, or timeliness and are not responsible for any losses or damages that may arise from its use. Please verify all the information independently and read the IPO prospectus carefully before in
